MAPFRE ASISTENCIA LAUNCHES A WORLD-PIONEERING PROGRAMME IN MEXICO FOR PATIENTS UNDERGOING TREATMENT WITH MEDICINES

MAPFRE ASISTENCIA LAUNCHES A WORLD-PIONEERING PROGRAMME IN MEXICO FOR PATIENTS UNDERGOING TREATMENT WITH MEDICINES

The subsidiary company of MAPFRE reaches an agreement with the pharmaceutical company AstraZeneca to offer emergency, prevention and diagnostic services MAPFRE ASISTENCIA has launched MAZSALUD in Mexico. It is the only programme of its kind in the world and it will allow MÉXICO ASISTENCIA to offer the very first Healthcare programme of prevention and diagnostic services for the purchase of a medicine, without any extra charge to the customer.

This programme represents a major innovation in the field of assistance and it has been enabled, initially, by the collaboration agreement reached between the subsidiary company of MAPFRE ASISTENCIA in Mexico and the pharmaceutical company AstraZeneca in that country. It is anticipated that MAPFRE ASISTENCIA will extend its services to new medicine suppliers in the future.

Every patient with a prescription for an AstraZeneca medicine will be able to register with MAZSALUD via the programme’s website www.mazsalud.com or by phone. All beneficiaries will be given personal cards so that they can begin to benefit from the added-value services provided by MAPFRE ASISTENCIA through this Healthcare programme. 

Among the benefits that MAZSALUD offers are an ambulance service in the event of an emergency, laboratory tests, primary health care in the home and nutritional information.

Rafael Senén, Chairman of MAPFRE ASISTENCIA states that “this pioneering programme represents a significant step forward in the concept of assistance, and the goal is that it should be the start of future strategic alliances with other entities. With MAZSALUD, MAPFRE ASISTENCIA is at the forefront of service innovation and customer-need anticipation.”

MAPFRE ASISTENCIA, a subsidiary company of the MAPFRE Group, specialises in Assistance and Special Risks, and offers its customers comprehensive solutions in four priority industries: automotive, insurance, finance and tourism. Present in 40 countries, it has a portfolio of 1,500 corporate customers that bring together 90 million people. Its business strategy stands out for its capacity to look ahead and to adapt to the needs of the market.

 
MAPFRE ASISTENCIA has more than 195 million beneficiaries worldwide.